“Voice is becoming an increasingly important way for brands to create interactions with consumers across key parts of their lives, from information gathering to smart home control and, increasingly, for purchasing. Although COVID-19 will see people put new technology purchases on hold, people will be spending more time at home, the environment in which they are most comfortable interacting with their digital assistants, laying a strong foundation for future growth ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Overview
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Smart Speaker Ownership and Use of Voice
Barriers to Using Voice Control
Interest in Future Use of Voice Control for Non-users
Devices Used with Voice Control
Smart Speaker Brand Ownership
Locations for Voice Control Use
Smart Speaker Activities
Smart Speaker Purchase Drivers
Attitudes to Smart Speakers
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Launch Activity and Innovation
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
4th March 2020
Research from Imperial College London and Northeastern University has raised more questions about the privacy of smart speakers. Whilst there continues to be clear growth in ownership of these devices, the voice commerce market is likely to suffer and some consumers have expressed concerns about whether they can trust making ...
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The impact of COVID-19 on purchasing of consumer technology products in general and voice-controlled devices in particular.
