"COVID-19 will negatively impact the cakes, cake bars and sweet baked goods market in the short term. An increase in home baking as well as the loss of potential eating occasions due to the nationwide lockdown will inflict a hit. Any potential benefits gained from the fact that these products are traditionally viewed as mood boosting, and people seeking comfort and enjoyment in this category during this time will thus ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
The Impact of COVID-19 on Cakes, Cake Bars and Sweet Baked Goods
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Market Segmentation
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Usage of Cakes, Cake Bars and Sweet Baked Goods
Where People Buy Cakes, Cake Bars and Sweet Baked Goods
Reasons for Buying Cakes, Cake Bars and Sweet Baked Goods
Choice Factors of Cakes, Cake Bars and Sweet Baked Goods
Factors Important for a Perfect Cake, Cake Bar or Sweet Baked Good
Behaviours Related to Cakes, Cake Bars and Sweet Baked Goods
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Market Share
Launch Activity and Innovation
Advertising and Marketing Activity
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix - Launch Activity and Innovation
Appendix – Market Size and Forecast
Appendix – Market Share
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The impact of COVID-19 on consumer behaviour and market dynamics in the cakes, cake bars and sweet baked goods sector.
