Ireland Pets Market Report 2020
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Providing the most comprehensive and up-to-date information and analysis of the Pets – Ireland market including the behaviours, preferences and habits of the consumer.
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
COVID-19 has strengthened the bond many Irish consumers have with their pets, as more time spent at home has allowed them to spend more time with their pets. In turn, pets have also been cited as helping to alleviate some of the isolation that consumers have felt during the lockdown. This deeper relationship with pets will see the trend of pets being considered family accelerate, and in turn potentially see consumers more willing to splash out on their pets. Moving forward the economic impact of the COVID-19 lockdown may take its toll on spending on pets, and see affected consumers more likely to trade down to cheaper pet foods, or more basic types of pet insurance. However, with pets more likely to be treated as members of the family, long term opportunities for premium spending on pets is only likely to improve.
Written by Brian O’Connor, a leading analyst in the Leisure sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
COVID-19 has seen Irish pet owners able to spend more time with their pets, with pets widely acknowledged as alleviating some of the isolation of lockdown during the crisis. This has likely only deepened the relationship that Irish consumers have with their pets and in turn could lead to more prolific spending on pets in the near future
Brian O’Connor
Senior Consumer Analyst
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