“Initiatives taken by social networks to improve mental health during the COVID-19 lockdown will be well received by Irish consumers feeling the effects of isolation. However, mental health problems are increasingly being associated with social networks due to instances of trolling, cyberbullying and the impact of constantly seeing curated lifestyles and images. More resources to tackle these underlying issues will help social networks improve users’ mental wellbeing beyond the current ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Drivers
Market in Context
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Usage of Social Networking Sites
Frequency of Usage of Social Networking Sites
Types of Content Shared on Social Networking Sites
Reasons for Using Social Networking Sites
Company Interactions on Social Networks
Mental Health Concerns
Interest in New Social Network Features
Attitudes towards Social Networks
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Who’s Innovating?
Competitive Strategies – Key Players
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
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