Marketing to Dads: Incl Impact of COVID-19 - Canada - December 2020
Marketing to Dads: Incl Impact of COVID-19 - Canada - December 2020

“Marketing to dads can be a challenging task for companies; not only do they need to understand parents, but specifically the men in those family households. That challenge has become more complex in recent years as modern fatherhood has evolved – even in comparison to how today’s dads were raised by their own fathers.

Companies that market to dads need to walk the fine line between the emerging trends of ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

Target Audience – Key Takeaways
Target Audience – By the Numbers
Market Factors
Market Opportunities

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Key Takeaways
Marketing Channels for Dads
How Dads Spend Time with their Kids
Skills and Values Dads want to Teach their Kids
Responsibilities at Home
Keeping in Touch with Friends
Parenting Amid COVID-19

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Competitive Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations