Canada Attitudes towards Healthy Eating Market Report 2020
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Providing the most comprehensive and up-to-date information and analysis of Canadians attitudes towards healthy eating including the behaviours, preferences and habits of the consumer.
The consumer approach to healthy eating has always been about balancing goals with making realistic choices. Today, some 65% of Canadians report that their likelihood to make healthy food choices hasn’t changed since the onset of the pandemic, yet the data also shows that eating habits have shifted – from eating more often throughout the day to cooking more indulgent foods.
Brands need to encourage through nudges that are relevant and fun, but that can easily fit into consumers’ existing routines. Functional claims will play a bigger role in helping to manage healthy choices, but also to validate less healthy choices like treats. The door is open for companies across virtually all categories to participate in the wellness conversation – it’s time to think more about cross-category collaborations and brand extensions as people look to address their health in a more well-rounded way.
Written by Carol Wong-Li, a leading analyst in the lifestyles and leisure sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The pandemic has vastly impacted the physical context surrounding eating – everything from where we are eating, to when, why or how often we are eating, even to who we are eating with. But we know that managing a healthy lifestyle has always been about balancing aspirational goals against realistic choices, and this holds true even now. Carol Wong-Li
Associate Director – Lifestyles and Leisure
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.