Marketing Financial Services to New Canadians: Incl Impact of COVID-19 - Canada - November 2020
Marketing Financial Services to New Canadians: Incl Impact of COVID-19 - Canada - November 2020

“Canada is set to welcome a record number of immigrants in the next few years making the New Canadian segment a key target for financial institutions.”

– Sanjay Sharma, Senior Financial Services Analyst

more
Report Price:
£3254.83
|
$4395.00
|
€3662.99
Download:

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

The Market – Key Takeaways
Market Factors

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Key Takeaways
Choice of Main Financial Institution
Personal Finance Attitudes
Banking Channel Usage
Financial Priorities
Banking Attitudes

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Companies and Brands – Key Takeaways
Competitive Strategies
Marketing Campaigns

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Banking Channel Usage Charts