Digital Trends: COVID-19 - Canada - October 2020
Digital Trends: COVID-19 - Canada - October 2020

“In the first weeks of the pandemic, Mintel predicted that the digital tech industry would see an increase in demand as consumers spent more time at home. That did happen as expected, but there is now ample evidence to suggest that many of the behaviours sparked by the pandemic will become permanent habits.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

The Market – Key Takeaways
Segment Performance
Market Factors

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Key Takeaways
Purchases Made Due to COVID-19
New Tech Behaviours since Start of Pandemic
How Households will Adjust Their Budgets
Demand for Entertainment Content
An Intersection of Health and Tech

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Companies and Brands – Key Takeaways
Competitive Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations