Canada Digital Trends: COVID-19 Market Report 2020
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Providing the most comprehensive and up-to-date information and analysis of the Digital Trends: COVID-19 – Canada market, and the behaviours, preferences and habits of the consumer.
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
It has now been more than half a year since COVID-19 was officially
declared a pandemic – meaning we have learned a great deal about
how Canadians reacted to this once-in-a-lifetime event. While it was
predicted early on that the digital industry would play an important
role for consumers during the pandemic, the findings of this Report
shed more light on exactly how they responded as well as what
behaviours are the most likely to remain after the pandemic.
Written by Scott Stewart, a leading analyst in the Technology sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
In the first weeks of the pandemic, Mintel predicted that the digital tech industry would see an increase in demand as consumers spent more time at home. That did happen as expected, but there is now ample evidence to suggest that many of the behaviours sparked by the pandemic will become permanent habits.
Scott Stewart
Senior Technology and Media Analyst
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.