“Canada’s family demographics have reached a point where Millennials are parents of young children – which means digital technology is now an innate skill for the entire family. The result has been that tech plays a vital role in the typical family household – especially after the COVID-19 pandemic made virtual work and school the norm.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Target Audience – Key Takeaways
Target Audience by the Numbers
Market Factors
Market Opportunities
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Tech Ownership and Usage among Kids
Concerns about Children and Tech
Rules for Tech at Home
How COVID-19 Impacts Family Tech
Using Tech to Offer Parents Peace of Mind
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Brand/Company
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Companies and Brands – What You Need to Know
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Data
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Appendix – Data Sources and Abbreviations
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The impact of COVID-19 on families and their tech usage and purchases
