Families and Tech: Incl Impact of COVID-19 - Canada - August 2020
Families and Tech: Incl Impact of COVID-19 - Canada - August 2020

“Canada’s family demographics have reached a point where Millennials are parents of young children – which means digital technology is now an innate skill for the entire family. The result has been that tech plays a vital role in the typical family household – especially after the COVID-19 pandemic made virtual work and school the norm.

Yet as important as tech is to families, parents are cautious about how much is ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

Target Audience – Key Takeaways
Target Audience by the Numbers
Market Factors
Market Opportunities

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
Tech Ownership and Usage among Kids
Concerns about Children and Tech
Rules for Tech at Home
How COVID-19 Impacts Family Tech
Using Tech to Offer Parents Peace of Mind

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Companies and Brands – What You Need to Know
Competitive Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations