Christmas Gift Buying - UK - February 2020
Christmas Gift Buying - UK - February 2020

“A combination of political and economic uncertainty, a later-falling Black Friday and continued growth in online created a uniquely challenging trading environment for retailers to contend with in 2019 and produced the slowest growth within the sector for four years. Whilst some elements of the lead-up to 2019 were, hopefully, one-offs, the changing attitudes towards gifting during Christmas are not, which poses longer-term challenges for those tapping into Christmas gift ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

The Market – What You Need to Know
Market Drivers: The lead up to Christmas 2019
Retail Sales Performance
Black Friday
Online

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
Who They Give Gifts To
How They Purchase Gifts
What They Buy
How Much They Spent
When They Buy
The Pre-Gift Buying Process
Attitudes Towards Christmas Gift Giving

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Leading Retailers– What You Need to Know
Retailer Christmas Trading Performance
Advertising and Marketing Activity
Trends and Innovations for Christmas 2019

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information