UK Hobbies and Interests Market Report 2020
£ 2,195 (Excl.Tax)
Description
“The power of hobbies to improve mental wellbeing is set to drive growth throughout 2020. Meanwhile, creative hobbies are enjoying a renewed interest from younger crowds as urbanites look to switch off in the digital age and spend quality time with friends.”
– Lauren Ryan, Leisure Analyst
This Report looks at the following areas:
- Eco-concerns create opportunities for DIY
- The age of ‘hobby socialising’ is here
Table of Contents
-
Overview
- What you need to know
- Products covered in this Report
-
Executive Summary
- The market
- Brits are tight for time
- Total wellbeing trend goes mainstream
- Generation rent’s interior design obsession
- Tech-enabled access shifting hobbies online
- Youthful search for social alternatives
- The consumer
- A nation of hobbyists
- Figure 1: Participation in hobbies and interests, November 2019
- Most popular hobbies also most frequent
- Figure 2: Most frequent hobby/interest, November 2019
- Fine arts most popular
- Figure 3: Participation in arts and crafts hobbies, November 2019
- Millennials show interest in practical arts
- Three quarters take time for hobby weekly
- Figure 4: Participation frequency of hobby/interest spent most time on, November 2019
- Subscription models can encourage regularity
- Social preferences split between ages
- Figure 5: Leisure time preferences, November 2019
- Online videos now on par with print media
- Figure 6: Information sources for most frequently done hobby/interest, November 2019
- Relaxation key driver
- Figure 7: Motivation for hobby/interest participation, November 2019
- What we think
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Issues and Insights
- Eco-concerns create opportunities for DIY
- The facts
- The implications
- The age of ‘hobby socialising’ is here
- The facts
- The implications
-
The Market – What You Need to Know
- Brits are tight for time
- Total wellbeing trend goes mainstream
- Generation rent’s interior design obsession
- Tech-enabled access shifting hobbies online
- Youthful search for social alternatives
-
Market Drivers
- Brits are tight for time
- Figure 8: Average weekly working hours for full-time workers, by EU country, 2019
- Total wellbeing trend goes mainstream
-
- Figure 9: Stress-relieving methods used/interested in using, February 2018
- Generation rent’s interior design obsession
- Tech-enabled access gradually shifting hobbies online
-
- Figure 10: Hobby information access channel, November 2019
- Youthful search for social alternatives
- Brits are tight for time
-
The Consumer – What You Need to Know
- A nation of hobbyists
- Millennials show interest in practical arts
- Three quarters take time for hobby weekly
- Subscription models can encourage regularity
- Social preferences split between ages
- Online videos now on par with print media
- Relaxation key driver
-
Participation in Hobbies and Interests
- A nation of hobbyists
- Figure 11: Participation in hobbies and interests, November 2019
- Flexibility crucial for working adults
- Language-led experience holidays an opportunity
- Gender preferences clear
- More young men heading to the kitchen
- Figure 12: Participation in hobbies and interest, by gender, November 2019
- Most popular activities also most frequent
- Figure 13: Most frequent hobby/interest, November 2019
- A nation of hobbyists
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Participation in Arts and Crafts
- Fine arts most popular
- Figure 14: Participation in arts and crafts hobbies, November 2019
- Textiles driven by older generations…
- …but interest can be captured in the young
- Figure 15: Participation in arts and crafts hobbies, by generation, November 2019
- Millennials show interest in practical arts
- Ceramics make a comeback
- Floristry repackaged for the home interior
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- Figure 16: Example of bottled terrariums
- Fine arts most popular
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Hobby and Interest Frequency
- Three quarters take time for hobby weekly
- Figure 17: Participation frequency of hobby/interest spent most time on, November 2019
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- Figure 18: Frequency of hobby/interest spent most time doing, November 2019
- Over-65s most frequent hobbyists
- Figure 19: Participation frequency of hobby/interest spent most time on, by age, November 2019
- Subscription models can encourage regularity
-
- Figure 20: Example of Seed Pantry’s seed kits
- Three quarters take time for hobby weekly
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Leisure Time Preferences
- Over half prefer solo leisure time
- Small and intimate preferred social setting
- Figure 21: Leisure time preferences, November 2019
- Millennials prefer more social settings
- Figure 22: Leisure time preferences, by age, November 2019
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Information Sources
- Print media still crucial source…
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- Figure 23: Information sources for most frequently done hobby/interest, November 2019
- …although online videos now on par
- Videos best for technical hobbies
- Figure 24: Use of online videos as information source for hobby spent most time on, November 2019
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Hobby Motivations
- Relaxation key driver
- Figure 25: The Mindfulness Colouring Book: Anti-stress art therapy for busy people, by Emma Farrarons
- Men use hobbies as preventatives
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- Figure 26: Motivation for hobby/interest participation, November 2019
- Younger age groups seek to learn and improve
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- Figure 27: Motivation for hobby/interest participation, by generation, November 2019
- Relaxation key driver
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Appendix – Data Sources, Abbreviations and Supporting Information
- Abbreviations
- Consumer research methodology
About the report
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Consumer
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Data
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
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