Amazon: Creating an Ecosystem - UK - January 2020
Amazon: Creating an Ecosystem - UK - January 2020

“Amazon is the largest non-food retailer in the UK, but in truth it is far more than a retailer; it is also a leading video and streaming provider, a significant consumer electronics producer and much more. The unprecedented success of this not even 30 year old business has come from not only creating success in multiple disciplines with distinct consumer bases, but also creating an ecosystem in which its customers ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
Who Shops and How Frequently with Amazon?
Amazon Prime Membership
Devices Used to Shop with Amazon
What They Buy via Amazon
Amazon Services Used
Ownership of Amazon Devices
Behaviours of Amazon Shoppers
Attitudes towards Marketplace

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Amazon: Structure and Innovations – What You Need to Know
Amazon: An Overview
Amazon: In the UK Market
Amazon: Brand Research
Amazon: Launch Activity and Innovation
Amazon: Advertising and Marketing Activity

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information