“Contemporary consumers are sensitive to the idea of glamour, exclusivity and indulgence, suggesting that BPC products that balance functionality with intangible perceptions of luxury have the potential to resonate widely among consumers. However, ethics have also come into play, and consumers are putting the BPC industry under scrutiny. Increasingly, consumers are appreciating those brands that embrace positive values and that are committed towards the natural world as well as the ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Brand Leaders – What You Need to Know
Brand Usage
Brand Preference
Brand Differentiation
Brand Satisfaction and Recommendation
Trust Leaders
Value Leaders
Quality Leaders
BPC Hot Topics – What You Need to Know
Health and Wellbeing
Expertise and Scientific Certifications
Premium Brands and Premiumisation
Ethical Brands
Natural Brands
The BPC Retail Environment – What You Need to Know
Online Research and Reviews
The BPC Shopping Landscape
Buying Premium Brands Online
Buying Ethical Brands Online
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Brands Covered
18th February 2020
“In January 2020, just a few days apart, Dove Men+Care and Old Spice launched their new advertising campaigns. While both brands use sport, the Old Spice advert also includes a touch of humour, which may play a crucial role in making the brand more appealing”.
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