Marketing to Millennials: Incl Impact of COVID-19 - Canada - September 2020
Marketing to Millennials: Incl Impact of COVID-19 - Canada - September 2020

“On the whole, Millennials are unified in their less positive outlook on life and their more fluid notion of adulthood. While the pandemic has added mental and emotional weight for all segments, Millennials entered into the pandemic already ‘low’ – feeling less stable and content as they’re less established, yet have been around long enough to have lost their ‘youthful optimism’. Ironically, marketers need to lean into the thing the ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary 

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

The Market – Key Takeaways
Market Factors and Opportunities

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Key Takeaways
Defining Personal Identity
Outlook on Life
Emotional Support and Managing Mental Wellness

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Competitive Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations