“On the whole, Millennials are unified in their less positive outlook on life and their more fluid notion of adulthood. While the pandemic has added mental and emotional weight for all segments, Millennials entered into the pandemic already ‘low’ – feeling less stable and content as they’re less established, yet have been around long enough to have lost their ‘youthful optimism’. Ironically, marketers need to lean into the thing the ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
The Market – Key Takeaways
Market Factors and Opportunities
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Key Takeaways
Defining Personal Identity
Outlook on Life
Emotional Support and Managing Mental Wellness
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Competitive Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
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How Millennials define their personal identities
