Canada Oral Health Market Report 2020
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Providing the most comprehensive and up-to-date information and analysis of the Oral Health: Incl Impact of COVID-19 – Canada market, and the behaviours, preferences and habits of the consumer.
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Oral care’s position as a well-established, routine hygiene step is expected to shelter the category from any significant disruptions related to COVID-19. While professional dental visits will decline, Canadians will continue to focus on oral health at home and maintain their standard behaviours throughout the pandemic. A renewed focus on wellness and a more holistic approach to health may help Canadians become more accepting of new products and ingredients.
Written by Meghan Ross, a leading analyst in the Health sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Oral care’s position as a hygiene staple will help shield it from many of the economic and availability threats experienced by other categories as a result of COVID-19. While many Canadians adopted a more casual personal care routine by reducing the frequency of washing their hair or opting to go makeup-free for example, oral care routines are expected to have remained relatively steady throughout the lockdown and beyond, since these hygiene practices are deeply engrained in the daily lives of Canadians Meghan Ross
Health Analyst
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.