Digital Trends (Brands): Incl Impact of COVID-19 - Canada - May 2020
Digital Trends (Brands): Incl Impact of COVID-19 - Canada - May 2020

“Digital brands are suddenly at the forefront as the world grapples with COVID-19. Apple and Google have partnered to create contact tracing app software, Amazon is experiencing shipping delays as a result of a surge in demand for online shopping, while Nintendo is selling out of consoles and Netflix is keeping the world entertained with Tiger King. Digital tech and global pandemics are ostensibly unrelated – but the way consumers are ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
The Impact of COVID-19 on Digital Tech Brands

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

The Market – What You Need to Know
Market Factors

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
Tech Brand Ownership
Usage of Competing Online Platforms
Consumer Perceptions of Tech Brands
Brand Loyalty and Product Ecosystems
Brand Competition in the Telecom Sector
Evaluating Techniques to Build Tech Loyalty

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Key Players – What You Need to Know
What’s Working?
Challenges
What’s Next?

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations