What you need to know

People love travel, and they love technology. When the two meet, the smartphone reigns as the primary device used while traveling. Tech is used to both solve travel issues and alleviate boredom, but advancement in adaptation is tempered by skepticism. Brands will have to meet the demands for utility while being able to assure users that their devices and their data are safe.

Definition

For the purposes of this Report, Mintel has used the following definitions:

Traveler: Any person who has made at least one domestic or international trip in the last 12 months, for either business or leisure purposes, that included an overnight stay.

Travel tech: The consumer data within this Report focuses on the following devices:

  • Smartphones

  • Tablets

  • Laptop computers

  • Digital and video cameras

  • Satellite navigation/GPS devices

  • E-readers

  • Portable media players

  • Portable gaming consoles

  • Smartwatches

  • Wearable fitness devices

  • Wearable cameras

This Report builds off of the findings from Travel Tech – US, July 2017.

Readers of this Report may also be interested in Mobile Phones – US, March 2019, Digital Trends (Consumer) – US, April 2019, Digital Advertising – US, August 2019, Attitudes toward Technology and the Digital World – US, November 2019 and Travel Booking – US, February 2020.

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