Financial Needs of Emerging Affluent and Affluent: Incl Impact of COVID-19 - US - February 2021
Financial Needs of Emerging Affluent and Affluent: Incl Impact of COVID-19 - US - February 2021

“Having already achieved many financial goals often missed or delayed among lower-income demographics, emerging affluent and affluent adults are a target that needs to be approached with more finesse than the standard finance consumer. They frequently look to professional financial advisors when seeking out finance information, but well over half are confident in their ability to manage their own money. Financial services brands have the opportunity to be a trusted ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Affluence by the Numbers
Household Investable Assets
Ownership of Financial Products

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – Key Takeaways
Financial Goals
Factors Influencing Bank Choice
Factors Influencing Credit Card Choice
Factors Influencing Investment Company Choice
Trusted Sources of Financial Information
Attitudes toward Financial Advice
Attitudes about Mobile Finance
Attitudes about Personal Wealth

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Companies and Brands – Key Takeaways
Competitive Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations