Mission Driven Retail: Incl Impact of COVID-19 - US - December 2020
Mission Driven Retail: Incl Impact of COVID-19 - US - December 2020

“All companies are in business to sell a product or service. The brands that realize their beliefs, values and ethical practices are what will set them apart from competitors will be most successful in earning the hearts of their customers, and that’s what matters most at the end of the day. By leading with conviction and purpose, these brands will empower consumers to feel good about making their purchases ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Impact of COVID-19 on Retail
Target Audience – Key Takeaways
Mission-Driven Consumers by the Numbers
Trend Drivers Impacting Mission-Driven Retail

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – Key Takeaways
Important Missions
Motivating Claims
How Consumers Learn about Missions
How Consumers Support Brands’ Missions
Attitudes toward Corporate Social Responsibility
Attitudes and Behaviors toward Diversity, Equity and Inclusion
Reasons for Apathy

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Companies and Brands – Key Takeaways
Brand Opportunities
Competitive Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – The Consumer