“Streaming technology has revolutionized how consumers find and listen to content. Music streaming is increasingly replacing music ownership, podcasts are increasingly replacing talk radio, and audiobooks have never been more accessible to consumers. The streaming audio market, supported primarily through premium subscriptions and advertising, continues to grow and offer value for marketers looking for new avenues to reach their consumers.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – Key Takeaways
Market Trends
Segment Performance
Market Factors
Market Opportunities
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – Key Takeaways
The Consumer: Trends Drivers
Video and Audio Entertainment Consumption
Audio Streaming Activities
Audio Streaming Behaviors
Types of Music Streaming Services Used
Music Streaming Services Used
Podcast Genres
Price of the Ideal Audio Streaming Service
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players in Streaming Audio
Companies and Brands – Key Takeaways
Companies and Brands – Market Movers
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Price Sensitivity Analysis
Appendix – Mintel Trend Drivers
30th October 2020
“Apple is set to launch its new subscription service bundle program, Apple One, at the end of October 2020 to US consumers. The subscription plan will bundle services like Apple Music, Apple TV+, Apple Arcade Apple News+ and other Apple offerings to consumers for a set monthly rate. The launch ...
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The impact of COVID-19 on consumer listening behaviors and digital advertising strategies.
