Black Consumers and Alcoholic Beverages - Spotlight on Spirits: Incl Impact of COVID-19 - US - December 2020
Black Consumers and Alcoholic Beverages - Spotlight on Spirits: Incl Impact of COVID-19 - US - December 2020

“Alcohol consumption at home is all about the expected experience – the taste of their drink that they want for that exact moment and desired mood. Wine is Black consumers’ go-to alcoholic drink; spirits are their secondary, “also drink” choice. For some consumers, spirits are a style accessory that represents their image. The COVID-19-related sales increase in early 2020 more than likely won’t continue without a return to pre-pandemic business ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Black Consumer Market – Key Takeaways
The Black Population by the Numbers
Black Consumers and Alcoholic Beverages at Home – Market Size Estimate
Market Factors
Market Opportunities

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – Key Takeaways
Black Consumer Alcoholic Drink Segments
Alcoholic Beverage Consumption
White Spirits
Reasons for Not Drinking White Spirits
Dark Spirits
Reasons for Not Drinking Dark Spirits
Spirit Brand Type Purchases
Making Cocktails at Home
Attitudes Toward Spirits
Attitudes Toward Alcoholic Beverages

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Companies and Brands – Key Takeaways
Segment Performance and Top Brands
Competitive Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – The Consumer