RTD Alcoholic Beverages: Incl Impact of COVID-19 - US - December 2020
RTD Alcoholic Beverages: Incl Impact of COVID-19 - US - December 2020

“RTD alcoholic beverages are a bright spot in the alcohol space, avoiding the flight seen in other alcohol categories and even continuing to recruit new and older users. Seltzers remain the growth driver, getting a further boost from large brands entering the market from both within and outside the alcohol space. The category must use this time to expand beyond its strong tie to large parties and encourage turning to ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – Key Takeaways
Market Size and Forecast
Market Factors
Market Opportunities

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – Key Takeaways
RTD Alcoholic Beverage Consumption
Change in RTD Alcoholic Beverage Consumption
Reasons for Choosing RTD Alcoholic Beverages
RTD Alcoholic Beverage Consumption Occasions
Important Factors in RTD Alcoholic Beverage Choice
Barriers to RTD Alcoholic Beverage Consumption

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Companies and Brands – Key Takeaways
Competitive Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Companies and Brands