Super Protein: Incl Impact of COVID-19 - US - December 2020
Super Protein: Incl Impact of COVID-19 - US - December 2020

"Despite the buzziness of plant-based proteins, consumers are still widely engaged with animal-based proteins. While the majority of consumers have made no changes to their protein consumption patterns, for those that have implemented active change, more consumers are increasing rather than reducing. Health, perhaps ironically, is the catalyst for both attrition and increased participation, indicating not only the breadth of the market but also the wide spectrum of how consumers ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – Key Takeaways
Market Size and Forecast
Segment Performance
Market Factors
Social Media Analysis
Market Opportunities

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – Key Takeaways
Protein Consumption
Protein Consumption Frequency
Change in Protein Consumption
Reasons for Increased Consumption
Reasons for Decreased Consumption
Protein Attributes
Healthy Protein
Protein Associations
Protein Attitudes

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Companies and Brands – Key Takeaways
Market Share
Competitive Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Correspondence Analysis – Super Protein – Methodology
Appendix – The Market
Appendix – Retail channels
Appendix – Brands and Companies
Appendix – The Consumer