US Auto Advertising Market Report 2020
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Providing the most comprehensive and up-to-date information and analysis of the Auto Advertising: Incl Impact of COVID-19 – US market including the behaviours, preferences and habits of the consumer.
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Stumbling across an effective and influential auto advertising campaign is akin to watching an Oscar- winning movie. It’s not too long, not too short, provides meaningful, yet entertaining content and leaves you feeling something at the end. The majority of auto advertisements currently fails to meet that benchmark from a consumer perspective, which gives them ample opportunity to up their game. Automakers invest too much money in the hopes of creating influential content only to find that most consumers can’t tell one car brand from the next. It’s time for a change.
Written by Hannah Keshishian, a leading analyst in the Automotive sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Automakers invest too much money into their advertising strategy for their ads to be ineffective and lacking influence. According to Pathmatics, advertisers spent more than $1.4 billion on digital auto ads in 2019. That’s a considerable amount of money to invest in campaigns that aren’t influencing consumers’ purchase intent or consideration. Automakers excel at packing their ads with information, but they need to take a step back and focus on marrying informative ads with universally relatable content. Their ultimate goal is to have a consumer watch their car ad and be able to envision themselves in it
Hannah Keshishian
Automotive Analyst
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.