US Religion and Spirituality in America Market Report 2020
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Providing the most comprehensive and up-to-date information and analysis of the Religion and Spirituality in America – US market including the behaviours, preferences and habits of the consumer.
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Formal religious affiliation has been noticeably declining in America for the past few decades; however, the majority of Americans still self-describe as religious and dedicated to their personal faith. For these individuals, their religion or spirituality is an intrinsic part of their personal identity, informing their morals, values, and the way in which they see the world.
Written by Lisa Dubina, a leading analyst in the Culture & Identity sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
While religious affiliation may be declining in the United States, consumers’ need for communal support, emotional comfort, and a set of beliefs that help them understand the world is still prevalent. The COVID-19 pandemic and the uncertainty of 2020 has only accentuated this need. Brands have an opportunity to act as a religious alternative and provide consumers with the connection, support, and guidance they seek. Brands can engage religiously dedicated Americans by appealing to the sense of self and moral compass that their religious beliefs inform.
Lisa Dubina
Senior Culture and Identity Analyst
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.