US Dairy and Non-Dairy Market Report 2020
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Providing the most comprehensive and up-to-date information and analysis of the Dairy and Non-Dairy Milk – US market including the behaviours, preferences and habits of the consumer.
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
The combined dairy and non-dairy milk categories remained stagnant from 2015-19, with increases in non-dairy milk offset by declines in dairy milk. Both segments are expected to receive a healthy sales boost in 2020, driven in large part by shifts in consumer behavior as a result of COVID-19. Mintel expects that 2021 will see a retraction from these highs, as the category returns to a degree of normalcy. Dairy milk will remain a much larger segment than the non-dairy portion of the market, yet both can leverage various drivers, like wellbeing, value or sustainability, to resonate with consumers emerging from a pandemic and seeking a healthier lifestyle for themselves and their households.
Written by Mimi Bonnett, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The milk market is comprised of two distinct groups, dairy and non-dairy, with the former being the behemoth in terms of market share. However, non-dairy stealthily continues to grow its share through innovation and by leveraging eco-friendly and functional health attributes. While there is a degree of cannibalism between the two categories, there is a more pronounced overlap, with 40% of adults buying both types of milk. COVID-19 triggered increased interest in both dairy and non-dairy milk as Americans prioritized grocery purchases and at-home eating and drinking increased.
Mimi Bonnett
Director
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.