Sponsorships and Sports Marketing: Incl Impact of COVID-19 - US - September 2020
Sponsorships and Sports Marketing: Incl Impact of COVID-19 - US - September 2020

“Sports are a powerful unifying force, bringing together people from all across the country to feel part of the same community with a common goal. While COVID-19 may have abruptly paused sports across the country, sports have resumed with full enthusiasm from both fans and brands alike, bringing along with it new ways for teams and brands to connect with fans. With sports back in action, fans are back to ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – Key Takeaways
Impact of COVID-19 on Sponsorships and Sports Marketing
Market Factors
Market Opportunities

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – Key Takeaways
Consumer Trends Impacting Sponsorships and Sports Marketing
Exploring Sports Fans
Following the Action on the Field
Fostering the Fan Connection in the Next Normal

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Competitive Strategies
Marketing to Create a Lasting Impact

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Consumer Data