“Black moms are aware of the unique parenting challenges they face this year amid COVID-19 and an intensified focus on social justice. However, they want to avoid making their kids fearful of the world, and instead give them confidence to overcome any challenge they face. Their primary focus is their children and providing them with a safe environment, education and a ton of love to ensure their children’s future ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Target Audience – What You Need to Know
Black Moms by the Numbers
Market Opportunity: Moms on Social Media
Market Opportunity: The Moms Network
Impact of COVID-19 on Black Moms
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Finding Joy in Motherhood
Supporting Black Culture
Addressing Difficult Topics
Children’s Future
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Companies and Brands – What You Need to Know
What’s Happening Now
What’s Happening Next
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Consumer
12th February 2021
“The COVID-19 pandemic has presented moms with a variety of new challenges. Most notably, they are juggling disruptions to their employment and disruptions to their kids’ education. While during the re-emergence phase moms may be able to revert to some of their more normal routines, employed moms may see that ... 
22nd January 2021
“Moms ultimately see it as their responsibility to educate their children on uncomfortable and difficult, yet important, topics in life. The insurrection at the United States Capitol has challenged moms in new ways as they look to explain and productively discuss the events that happened on January 6th.”
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The impact of COVID-19 on Black moms, including their employment and financial situations.
