Multicultural Young Adults - Cultural Engagement and Experiential Marketing: Incl Impact of COVID-19 - US - October 2020
Multicultural Young Adults - Cultural Engagement and Experiential Marketing: Incl Impact of COVID-19 - US - October 2020

 “Brands that deliver on multicultural young adults’ expectations of offering fun, information and connection with others will deepen their value and purpose in participants’ lives.”

- Toya Mitchell, Senior Multicultural Analyst

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Target Audience – Key Takeaways
Multicultural Young Adults by the Numbers
Industry Landscape – Key Takeaways
Market Perspective

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – Key Takeaways
The Multicultural Consumer and Brand Experiences
COVID-19 and the Impact on Event Attendance
Re-emergence Event Participation Plans
Event Safety Measures Expected Post Re-Emergence
Reasons Why Young Adults Participate in Events
Expected Outcomes from Brand-sponsored Events
Attitudes toward Brand-sponsored Experiences and Events

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Market Opportunities
Competitive Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Mintel Trend Drivers