“Prior to the pandemic, the outdoor cooking category benefitted from slow but stable growth, which was expected to continue. However, the COVID-19 pandemic and recession are altering that trajectory. While consumers look to limit their discretionary spending, extended periods of time at home will foster the desire to improve their outdoor spaces, particularly in the short term. Furthermore, as consumers refrain from dining out, for health and financial reasons, outdoor cooking will provide an outlet to change up typical cooking routines and save money. Still, when looking longer term, economic factors will cause consumer confidence and spending to further decline – worsening the impact on outdoor cooking retail. Over time, the market is expected to rebound and return to steady growth as employment picks back up and consumers ease back into spending more on discretionary items. Brands that can connect with consumers and appeal to their new sense of home and wellbeing will be well positioned.”

– Rebecca Cullen, Senior Household Care Analyst

Key issues covered in this Report

The impact of COVID-19 on consumer behavior and the outdoor cooking market.

An influx of participation creates a new market for category players to harness the power of cocooning and staycation trends.

Highlighting the cost savings and flavor benefits of outdoor cooking could help combat anticipated recessional declines.