The Gen Z Diner: Incl Impact of COVID-19 - US - August 2020
The Gen Z Diner: Incl Impact of COVID-19 - US - August 2020

“Gen Z is a stressed-out generation coming of age in a time with great unrest and facing grim economic prospects. Restaurants need to respond to Gen Z’s anxieties by focusing on value – whether that be value from low prices, promotions, or high-quality dishes at moderate prices. LSRs are best positioned to satisfy Gen Z’s value-focused dining preferences, and chains can connect with these young consumers by playing to ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Gen Z Overview and Market Factors
Market Size and Forecast
Market Opportunities

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Restaurant Visitation
Reasons for Dining Out
Dining Out Daypart Occasion Frequency
Important Restaurant Factors
Restaurant Value Definition
Dining Out Attitudes
Dining Out Behaviors
Reasons for Eating Plant-based Foods
Reasons for Not Drinking Alcohol When Dining Out

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s Working
What’s Struggling
What to Watch

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Market