Women and Gaming: Incl Impact of COVID-19 - US - July 2020
Women and Gaming: Incl Impact of COVID-19 - US - July 2020

“The stereotype of gaming as something ‘just for men’ continues to linger, but is fading as more women have joined the gaming community. With two thirds of women playing video games, gaming and non-gaming brands alike need to consider how they can reach their target female audience through interactive gameplay and gaming content. While mobile gaming continues to be the preferred platform, a dedicated group of young female gamers ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Global Gaming Overview
Women and Gaming Overview
Market Perspective – Women, Leisure and Technology
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Devices Women Use to Play Games
How Female Players are Introduced to Gaming
What Genres Women Play
Important Video Game Features
How Women Watch Gaming Content
Female Representation in Gaming
Attitudes toward Gaming

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Trends – What You Need to Know
What’s Helping
What’s Hurting
What to Watch

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Trend Drivers
Appendix – TURF Analysis
Appendix – Correspondence Analysis
Appendix – The Consumer