Black Consumers and Color Cosmetics: Incl Impact of COVID-19 - US - July 2020
Black Consumers and Color Cosmetics: Incl Impact of COVID-19 - US - July 2020

“Makeup is more than just part of a grooming routine for Black women. It is more like a coat of armor that represents who she is to the world, as well a way to secure her own personal sense of self. Social distancing due to COVID-19 has reduced her occasions to present herself to the world, but she continues to wear makeup for her own sense of wellbeing and normalcy ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Black Female Population at a Glance
Market Size
Market Breakdown – Product Type Use
Market Perspective
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Facial Product Usage
Eye Product Usage
Lip Product Usage
Beauty Engagement
Where Black Women Buy Cosmetics
Brand Associations with Beauty Attributes
Product Trial and Trade-up Opportunities

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Trends – What You Need to Know
What’s Happening
What’s Struggling
What to Watch

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – The Consumer
Appendix – Trend Drivers