Hispanics and Color Cosmetics: Incl Impact of COVID-19 - US - July 2020
Hispanics and Color Cosmetics: Incl Impact of COVID-19 - US - July 2020

“COVID-19 has disrupted Hispanic women’s color cosmetics use, shopping patterns and relationship with makeup. However, while engagement will dip due to changes to lifestyle as a result of the pandemic, Hispanic women are a key segment as they tend to use a wider variety of cosmetics products and wearing makeup is important for their self-confidence.

While COVID-19 will create a renewed interest in searching for value and will limit ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
The Market
Market Perspective
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Facial Makeup Usage
Eye Makeup Usage
Lip Makeup Usage
Makeup Purchase Locations
Makeup Purchase Drivers
Benefits Sought
Attitudes toward Color Cosmetics

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

What’s Happening – What You Need to Know
What’s Driving Behavior
Makeup Brands Used

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations