US Burger Trends Market Report 2020
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Providing the most comprehensive and up-to-date information and analysis of the Burger Trends– US market including the behaviours, preferences and habits of the consumer.
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Burgers are a good opportunity for operators looking to drive
traffic, especially in uncertain times. Not only are they popular
with consumers on taste, as a means of flavor exploration and
comfort, they solidly deliver on portability and customization, which
allows operators to maintain and deliver on product integrity while
facilitating off-premise operations. Still, there are challenges:
product shortages, rising beef prices and supressed consumer
spending mean operators must prove the value of their offerings
through ongoing promotions and LTOs. Cost-effective menu
innovation can help operators navigate these challenges, while
durable, flavorful and unique ingredients can lend value and keep
consumers engaged even at home.
Written by Emma Allmann, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Burgers are a foodservice favorite that offer flavor and ingredient versatility that makes them a comforting and convenient choice for consumers looking for familiarity or adventure in their quarantine cuisine. In these uncertain economic times, QSRs and fast casuals are not surprisingly seeing the most success with burgers due to existing off-premise investments and lower prices, indicating that FSRs will need to prove value and quality to consumers to compete.
Emma Allmann
Food and Drink Analyst
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