“Pet food sales received a short-term boost in the early weeks of the pandemic as consumers stocked up on household essentials but is otherwise on course for continued slow, steady growth driven by premiumization and increasing numbers of pet-owning households. While the category has proven to be mostly resistant to economic downturns, some pet owners express willingness to switch brands to save money, something that may be easier to do ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – Key Takeaways
Market Size and Forecast for Pet Food
Segment Performance
Market Factors
Market Opportunities
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – Key Takeaways
Pet Food Purchase Locations
Dog Food and Treats Purchased
Cat Food and Treats Purchased
Pet Food Purchase Factors
Interest in Functional Health and Wellness Benefits
Pet Food and Treat Innovation Areas
Attitudes toward Pet Food and Treats
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Companies and Brands – Key Takeaways
Market Share
Competitive Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – Other Market Data
Appendix – Companies and Brands
21st October 2020
“Many pet owners consider their status as ‘pet parents’ to be an important part of their personal identity. There will be a growing expectation for brands to meet and respect needs unique to pet owners and their pets. During the COVID-19 pandemic, pet parents will be especially appreciative of companies ...
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The impact of COVID-19 on consumer behavior and the pet food market
