US Marketing to Middle Americans Market Report 2020
£ 3,695 (Excl.Tax)
When purchasing 2 reports
When purchasing 3 reports
When purchasing 4+ reports
£ 3,695 (Excl.Tax)
Providing the most comprehensive and up-to-date information and analysis of the Marketing to Middle Americans: Incl Impact of COVID-19 – US market, and the behaviours, preferences and habits of the consumer.
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Middle Tier Americans represent the average American with middle income and average education. While most have a positive outlook and are optimistic about their financial futures, they have been markedly impacted by layoffs and lost wages due to the COVID-19 pandemic and economic downturn. In the short term they will seek stability by cutting back on spending, saving where they can and waiting out this recessionary period hopeful for a full recovery.
Written by Lisa Dubina, a leading analyst in the Culture & Identity sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Middle Americans are an advantageous consumer target for brands and marketers, having decent discretionary spending power and an optimistic outlook on their future financial situation. Falling in between the economically limited Lower Tier consumer and the more affluent Upper Tier consumer, Middle Americans represent the average American with moderate income and level of education. Unfortunately, the Middle American segment has also been markedly impacted by the layoffs, lost wages, and hazardous working conditions stemming from the COVID-19 pandemic. Lisa Dubina
Senior Culture Analyst
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.