Marketing to Gen X: Incl Impact of COVID-19 - US - July 2020
Marketing to Gen X: Incl Impact of COVID-19 - US - July 2020

“Generation Xers crave stability and the reassurance that they will be prepared for the future. Financial concerns make them value-driven shoppers and they look for purchases that offer quality products and affordable pricing rather than a distinctive brand personality. The current recession will only intensify their budget-mindedness as Gen Xers look out for their aging parents and Gen Z-aged children.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary
Gen X by the Numbers

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Target Audience – Key Takeaways
Market Factors: Families and Households
Market Factors: Gen X Finances

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – Key Takeaways
Stuck in the Middle: Outlook and Preferences
Gen X and Their Parents
Gen X and Their Kids
Looking Toward Retirement

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Market Opportunities – Key Takeaways
Mintel’s Global Trend Drivers
Competitive Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Data Appendix – The Consumer