Football in America: Incl Impact of COVID-19 - US - July 2020
Football in America: Incl Impact of COVID-19 - US - July 2020

“Football is the number one sport in America and is expected to maintain this position. The NFL dominates television ratings each year and generates billions in ad revenue as a result. Despite teams only playing one game per week, many fans remain highly engaged with the sport throughout the week – creating ample opportunities for brands to connect with these consumers. As with many industries, COVID-19 has severely impacted the 2020-21 ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Landscape – What You Need to Know
The Football Landscape
Key Indicators Impacting Football
Social Justice Efforts in Football

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Exploring Football Fans
Following the Action on the Gridiron
Growing Future Interest in Football
Football Gives Back
Football Goes Beyond Fandom – It’s an Identity
Playing the Ancillary Football Games

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Brand Integrations in Football

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix –Consumer Data