Teen and Tween Gamers: Incl Impact of COVID-19 - US - June 2020
Teen and Tween Gamers: Incl Impact of COVID-19 - US - June 2020

"With nearly every teen and tween playing video games on some device, gaming is not only an activity for kids; it's culture. COVID-19 kept many kids inside, giving them more time to dive into their digital worlds. As gaming continues to grow and become ingrained in mainstream pop culture, teens and tweens will continue to be an essential audience driving conversation and trends in the category. Kids become less ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
The Impact of COVID-19 on Teen/Tween Gaming

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Global Gaming Market Size and Breakdown
Teens and Tweens by the Numbers
Market Perspective
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Teen and Tween Gaming Overview
Time Spent Gaming
Reasons to Play Games
Favorite Games to Play
Perceptions of Gaming Brands
Gaming Purchases
Who Pays for Games
Reasons to Play a New Game
Gaming Behaviors and Preferences
Attitudes toward Gaming
Teen and Tween Gamer Segmentation

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Trends – What You Need to Know
What’s In
What’s Out
What to Watch

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Consumer