“Prior to COVID-19’s arrival to the United States, the bodycare and deodorant market was expected to experience higher levels of growth in 2020 than in previous years, largely due to consumers’ elevated interest in natural and premium deodorant offerings. However, with more Americans practicing social distancing and working from home, the APDO segment is expected to see experience slightly slower levels of growth in 2020 than originally estimated, as consumers feel less obligated to prevent body odor and perspiration when isolated at home. Bodycare, on the other hand, is expected to have a positive short- to medium-term impact due to growing demand for products designed to alleviate skin dryness from frequent washing and sanitizing. Still, economic instability may lead some consumers to trade down to value-driven brands.

Although the market is expected to slightly slower growth in 2020 than originally estimated, it will see a quick recovery when restrictions are lifted and consumers resume normal routines, thanks to the hygiene staple status of most of its products.”

– Olivia Guinaugh, Home & Personal Care Analyst

This report examines the following areas:

The impact of COVID-19 on consumer behavior and the bodycare and deodorant market

How the market will fare in a post-COVID-19 down economy

Consumers’ bodycare and APDO behaviors and usage of products

Launch activity and consumer interest in product innovations