Restaurant Marketing Strategies: Inc Impact of COVID-19 - US - June 2020
Restaurant Marketing Strategies: Inc Impact of COVID-19 - US - June 2020

“The COVID-19 pandemic means it’s anything but “business as usual” for operators. Restaurants had to pivot on the fly with operations and messaging tactics relevant to consumer needs in the moment. Looking ahead, restaurants should continue communicating messaging around food quality, menu innovation, safety/sanitation, and support for their employees and their communities. Communication strategies implemented now can have long-lasting benefits in creating stronger connections between brands and diners ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Impact of COVID-19 on Restaurant Marketing

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Restaurant Discovery and Information Sources
Promotion Interest
Restaurant Marketing Strategies
Marketing-related Behaviors
Communication Topics
Restaurant Marketing Attitudes and Behaviors

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s Working
What’s Struggling
What’s Next

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – The Consumer