US Foodservice Loyalty Market Report 2020
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Providing the most comprehensive and up-to-date information and analysis of the Foodservice Loyalty: Incl Impact of COVID-19 – US market, and the behaviours, statistics, preferences and habits of the consumer.
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Despite cautious re-opening, the restaurant business continues to be crippled by the ongoing COVID-19 crisis. Diner loyalty is more important now than ever. Loyal restaurant customers – or those who typically purchase from a preferred restaurant multiple times a month, at minimum – are more likely to order restaurant takeout and delivery and to increase their usage of these services during the pandemic. They want to continue enjoying their favorite foods and beverages as well as support their favorite restaurants during hardship.
Written by Jill Failla, a leading analyst in the Foodservice sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Restaurant business is severely negatively impacted by the ongoing COVID-19 crisis, and while restaurant loyalty won’t be enough on its own to keep restaurants in business, companies will still need to strategically leverage existing loyal customers to help grow now-essential off-premise business as well as refill their dining rooms in 2020 and beyond Jill Failla
Senior Foodservice Analyst
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.