Experiential Traveler: Incl Impact of COVID-19 - US - May 2020
Experiential Traveler: Incl Impact of COVID-19 - US - May 2020

“‘Experience’ has long been a buzzword in travel; but for many providers, the concept has been hard to pin down concretely. Shedding some light on the subject, the idea of experience appears to involve exploration and access, though these characteristics vary for different types of travelers. While the COVID-19 pandemic has had dire ramifications for the travel industry as a whole, the views on experiential travel that people have are ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Impact of COVID-19 on Experiential Travel
The Market – What You Need to Know
Target Market: Experiential Travelers
Market Perspective
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Travel Goals
Barriers to Enjoying Experiences
Compelling Experiences
Desired Upgrades
Making Memories
Attitudes toward Finding Experiences
Attitudes toward Sharing Experiences

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Trends – What You Need to Know
What’s Happening
What to Watch

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations