Conservative and Liberal Beliefs: Incl Impact of COVID-19 - US - May 2020
Conservative and Liberal Beliefs: Incl Impact of COVID-19 - US - May 2020

“America’s two-party system has been a longstanding and defining feature of the country’s political environment. Ideological debates and disputes between the Republican and Democratic Party are nothing new; yet, in recent decades the two political parties have become even more polarized and fundamentally divided, and this schism has come to influence consumers’ values and lifestyle. The COVID-19 pandemic is stoking the fire of this political divide and officials ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
The Impact of COVID-19 on American Political Beliefs

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Target Audience – What You Need to Know
Political Party Affiliation
Political Beliefs & Attitudes

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Outlook on American Politics
Improving the American Political System
Outlook on Voting
Americans’ Key Issues of Concern for 2020 Election

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Mintel Trend Drivers: Rights and Surroundings

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations