Hispanics and Media Consumption: Incl Impact of COVID-19 - US - May 2020
Hispanics and Media Consumption: Incl Impact of COVID-19 - US - May 2020

“Media consumption is one of the top activities Hispanics do in their leisure time. Shelter-at-home and social distancing orders due to COVID-19 have made it an even more integral part of Hispanics’ daily lives. As services aim to promote trial, with hopes of consumers signing up for longer-term paid subscriptions, free trials have become the industry standard. However, after lockdown and into the medium and longer term, streaming media services ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Impact of COVID-19 on Hispanics’ Media Consumption

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Factors
Media Attitudinal Segmentation
What’s Driving Behavior – What You Need to Know
What’s Driving Behavior – Value
What’s Driving Behavior – Surroundings
What’s Driving Behavior – Identity

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Media Services Used
Hispanics and Social Media
Preferred Media Services
Device Usage
Attitudes toward Streaming Services
Sources for Media Decisions

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations