Energy Drinks: Inc Impact of COVID-19 - US - May 2020
Energy Drinks: Inc Impact of COVID-19 - US - May 2020

"The energy drink market has enjoyed consistent year-over-year growth even through the previous recession, because the beverages offer a simple, easy-to-understand value proposition: they are a tasty, convenient source of energy. The market is not immune to the impact of COVID-19; shelter-in-place orders are highly detrimental for products like energy drinks that tend to be impulse, one-off purchases. Even after shelter-in-place orders are lifted, widespread unemployment could hinder overall category ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary
The Impact of COVID-19 on Energy Drinks

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Energy Drink Consumption
Energy Drink Consumption Frequency
Reasons for Not Drinking Energy Drinks
Change in Energy Drink Consumption
Reasons for Buying Fitness Energy Drinks
Ideal Energy Drink: Packaging Size
Ideal Energy Drink: Caffeine Content
Ideal Energy Drink: Benefits
Energy Drink Attitudes

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
Company and Brand Sales of Energy Drinks and Energy Shots
What’s Working
What’s Struggling
What’s Next

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – Retail Channels
Appendix – Key Players