“The immediate impact of COVID-19 on kids and teens is clear. They are out of school, isolated from their friends and missing coming-of-age milestones such as prom and commencement. However, it is yet to be seen if kids will rebound quickly, relatively unfazed, of if this will alter their social lives and leisure routines moving forward.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Kid and Teen Demographics
Kids’ and Teens’ Digital Behaviors
Impact of Kids and Teens
Kids and Finances
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Time Spent on Leisure
Participation in Digital Activities
Unplugged Leisure Time
Kids and Gaming
Getting Active with Sports
Decisions on Activities
Kids Just Want to Have Fun
What Should I Try Next?
Breaking Down Brands
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Trends – What You Need to Know
Digital Trends
Trends Beyond Screens
Emerging Trends
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
21st January 2021
“While parents hold the majority of spending power and make the majority of household decisions, most kids and teens have disposable income of their own. This provides brands with a unique opportunity to provide lessons on finance and money management that they will carry with them into adulthood.” 
21st January 2021
“Mental health is a pressing matter for kids and teens who may be ill equipped to deal with the social isolation and stress they may experience as a result of the COVID-19 crisis. In recent years, anxiety and depression have been growing among younger populations, and will be amplified by ...
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The impact of COVID-19 on kids’ and teens’ leisure activities.
