Baby Boomers and Health: Incl Impact of COVID-19 - US - May 2020
Baby Boomers and Health: Incl Impact of COVID-19 - US - May 2020

“Baby Boomers are straightforward about their health management efforts and hold an understanding that wellbeing is an ongoing process of improvement. Feeling confident and in control of health management contributes to Boomers’ satisfaction with their health status even as underlying conditions become more prevalent. The COVID-19 pandemic has put an unwanted spotlight on many Baby Boomers’ wellbeing, with older adults categorized as an “at-risk” population. Boomers will be challenged to ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Impact of COVID-19 on Baby Boomers’ Health Management

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Meet the Baby Boomers
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Personal Health Perceptions
Health Behaviors
Health Concerns
Treatment for Health Concerns
Health Tech and Media
Role and Impact of Healthcare

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s In?
What’s Out?
What to Watch

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations