Ice Cream and Frozen Novelties: Incl Impact of COVID-19 - US - April 2020
Ice Cream and Frozen Novelties: Incl Impact of COVID-19 - US - April 2020

"Ice cream and frozen novelty brands can be sources of support in both the short term and the undoubtedly challenging days ahead. In the now, consumers are likely to want familiar and comforting foods making this an opportunity for brands to connect. And, using past recessions as a guide to what lies ahead, it can be expected that consumers will indulge at home and reach for accessible indulgences (like ice ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
The Impact of COVID-19 on Ice Cream and Frozen Novelties

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Types of Ice Cream and Frozen Novelties Consumed
Household Ice Cream and Frozen Novelties Consumption
Important Ice Cream and Frozen Novelties Attributes
Ice Cream and Frozen Novelties Attitudes
Ice Cream and Frozen Novelties Associations
Flavor Interest in Ice Cream and Frozen Novelties
Innovation to Drive Trial

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
Company and Brand Sales of Ice Cream and Frozen Novelties
What’s Working
What’s Struggling
What to Watch

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – Retail Channels
Appendix – Key Players